Screen four · Brand
Three fields and a preview that is not a swatch card but the actual top-left of the app, the actual primary button, and the actual mark the app uses for "waiting on you" — sitting side by side, because a colour is only ever wrong next to something.
This is what your people and your customers see. Nothing of ours appears inside it.
Top left, on the browser tab, and on every email it sends.
A square or wide logo. We never stretch it and never recolour it. No logo? Your name is set in the app's own lettering — never a placeholder picture.
Choose a fileSix we've already checked — deep green is the one Greg is using. Or pick your own, and we'll check it before you keep it.
The lockup, a real button and the waiting mark, together — the three places your colour actually lands.
The icon when you save this to your phone's home screen, the picture that shows when somebody shares a link, and the top of your emails still use the plain look. Your name, mark and colour are everywhere else.
The mark sits in a fixed-height slot with real clear space and an unconstrained width, so a wide logo and a square one both land correctly. The empty-slot fallback is the firm's name in type — never our mark, never a grey picture icon.
That last fenced sentence is the difference between a customer who knows what they bought and a customer who finds out on their own home screen. It sits on the screen from the first day rather than being discovered later.
Pick a colour that does not work and the screen changes: the colour check, refusing.