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Major 07

AI + Creative Production & Design

Replaces → Fine Arts / Graphic Design / Film Production

Visual design, video production, 3D modeling, UI/UX, motion graphics, music — all AI-augmented. For the maker who builds creative work at professional quality with AI tools.

Two layers. One producer who ships.

Every student completes the Foundations plus domain-specific courses. You don't just learn creative tools — you learn craft fundamentals that make AI output professional.

Visual Design Fundamentals

Color theory, typography systems, composition, grid systems, visual hierarchy. The design grammar that makes creative output professional — with or without AI.

  • Color theory and color palette development
  • Typography systems and type selection
  • Composition, grid systems, and visual hierarchy
  • Design critique and feedback methods

Brand Identity Design and Systems

Brand discovery, logo systems, color palettes, brand guidelines, design systems. Build the visual foundation that makes every brand touchpoint consistent.

  • Brand discovery and strategic positioning
  • Logo systems and visual identity design
  • Brand guidelines documentation
  • Design systems for scalable brand application

Print Production and Specifications

CMYK/RGB, resolution, bleed/trim, PDF/X standards, preflight, vendor work. The production knowledge that separates designers who can ship from designers who can only design on screen.

  • CMYK/RGB color management and conversion
  • Resolution, bleed, trim, and safe zones
  • PDF/X standards and preflight checks
  • Vendor communication and print production workflows

Digital Design Tools Proficiency

Figma, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Blender. The industry-standard tools that every creative professional needs to operate fluently.

  • Figma for UI/UX and collaborative design
  • Adobe Creative Suite: Photoshop, Illustrator, InDesign
  • After Effects and Premiere Pro for motion and video
  • Blender for 3D modeling and rendering

AI-Assisted Creative Production

AI image generation, prompt engineering for visuals, AI video/3D/audio, ethics. Directing AI as a creative tool — concept development, style consistency, and commercial application.

  • AI image generation and prompt engineering for visuals
  • AI video, 3D, and audio production tools
  • Style consistency and brand application with AI
  • Ethics, licensing, and commercial use of AI-generated content

UI/UX Design for Products

Product UI auditing, user flow analysis, design systems, usability testing. Design interfaces that solve real problems — research-informed, systematically built, and user-tested.

  • Product UI auditing and user flow analysis
  • Design systems and component libraries
  • Usability testing and research methods
  • Responsive design and accessibility standards

Design-to-Development Handoff and Production

Figma dev mode, responsive annotations, asset export, front-end constraints. Bridging the gap between design and development — the skill that makes you invaluable on product teams.

  • Figma dev mode and design-to-code workflows
  • Responsive annotations and specifications
  • Asset export and optimization
  • Understanding front-end constraints and capabilities

Professional Practice in Creative Production

Creative rights/licensing, freelance creative business, creative brief interpretation. The business and professional skills that turn creative talent into a sustainable career.

  • Creative rights, licensing, and IP management
  • Freelance creative business operations
  • Creative brief interpretation and client communication
  • Portfolio development and career strategy

Where this major takes you.

AI creative tools are making individual producers as capable as small studios. The people who combine craft fundamentals with AI tool fluency command the highest rates.

Graphic & Visual Designer

Create visual assets, brand identities, and design systems for companies. AI tools accelerate exploration and production while your design fundamentals drive quality.

AI Uni edge You combine design principles with AI generation — producing more concepts, faster, with stronger foundations than designers who rely on AI alone.

UI/UX Designer

Design user interfaces and experiences for products. AI tools accelerate prototyping and iteration while your research skills ensure you're solving the right problems.

AI Uni edge 73% of hiring managers want AI proficiency. You arrive with Figma AI, V0, and design systems skills that most UX programs don't teach.

Video Producer & Filmmaker

Produce professional video content — commercials, short films, social content, corporate video. AI tools make one-person production viable at studio quality.

AI Uni edge You learn cinematography and narrative alongside Runway, Sora, and Pika — directing AI as a creative tool, not just generating random clips.

Motion Graphics & VFX Artist

Create motion design, visual effects, and animated content. AI is automating 80-90% of traditional VFX pipeline work — the artists who direct AI tools lead the field.

AI Uni edge You understand the VFX pipeline end-to-end and know which parts AI handles and which require human craft — making you the director, not just the operator.

What you'll build.

A production portfolio that demonstrates craft, range, and AI tool fluency — the combination that commands premium rates in the creative market.

Project 01

Brand Identity System

Brand identity system with logo, color palette, and guidelines document. A complete visual foundation delivered as a professional brand book.

Project 02

Multi-Format Design Project

Multi-format design project: print + digital + social adaptations. Demonstrate your ability to execute a single creative concept across production contexts and specifications.

Project 03

UI/UX Design Project

UI/UX design project with user research, flows, and usability testing. Full design sprint from research through high-fidelity interactive prototype, user-tested and iterated.

Capstone

Creative Production Portfolio

Your capstone: complete creative production portfolio with 5+ professional-quality pieces. The body of work that proves your range, craft, and readiness for professional creative roles.

The curriculum adapts to you.

Intensive

~6 months · Full-time

For students who can commit full-time. Get career-ready as fast as your skills allow.

Months 1–2 Foundations + Visual Design Fundamentals
Months 3–5 Brand Identity + Print Production + Digital Design Tools
Months 6–8 AI Creative Production + UI/UX + Design-Dev Handoff
Months 9–12 Professional Practice + Capstone

Steady

~12–24 months · Part-time

For people working while learning. Same depth, flexible scheduling.

Months 1–4 Foundations + Visual Design Fundamentals
Months 5–10 Brand Identity + Print Production + Digital Design Tools
Months 11–16 AI Creative Production + UI/UX + Design-Dev Handoff
Months 17–24 Professional Practice + Capstone

Is this major right for you?

This is for you if

  • You want to produce visual design, video, 3D, music, or interactive media professionally
  • You see AI as a creative collaborator that amplifies your craft
  • You're willing to build a portfolio — production careers require showing your work
  • You want to be the maker, not just the strategist
  • You want practical production skills that lead directly to creative careers

This is NOT for you if

  • You want to strategize and manage creative campaigns → Major 04: AI + Content & Marketing Strategy
  • You want a fine arts MFA or gallery/museum career
  • You believe AI-generated content is fundamentally unethical
  • You expect AI to replace learning craft fundamentals — AI amplifies skill, it doesn't replace it
  • You want the traditional university creative arts community experience

Ready to start creating?

Take the free AI-guided assessment. We'll confirm this major is right for you, build a personalized path, and honestly tell you if art school is the better choice.

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