M07-05 · AI + Creative Production & Design

AI-Assisted Creative Production

Teaches students to integrate AI tools into creative production workflows responsibly and effectively. Covers AI image generation (Midjourney, DALL-E, Stable Diffusion) for concept exploration and asset creation, prompt engineering for visual outputs, post-processing AI-generated imagery to meet brand standards, AI motion and video tools (Runway), AI 3D generation (Meshy, Tripo3D), and AI music/audio production (SUNO, Udio, Eleven Labs). Emphasizes ethical boundaries, legal considerations (IP ownership, copyright), client disclosure norms, and the distinction between AI as a thinking tool vs. AI as a final deliverable.

25 Hours

8 Learning objectives

Evaluate Bloom's ceiling (?)

4 Competencies

What You'll Be Able To Do

Learning Objectives

Objectives

Depth

Apply structured prompt engineering techniques to generate concept explorations across Midjourney, DALL-E, and Stable Diffusion, producing 10+ visual directions in under 30 minutes Apply
Evaluate AI-generated images for brand alignment, copyright risk, quality artifacts, and suitability as starting points vs. final deliverables Evaluate
Create production-ready assets by post-processing AI-generated imagery in Photoshop — modifying, compositing, color-correcting, and integrating with brand-specific elements Create
Apply AI video tools (Runway) for generative effects, background removal, and style transfer in motion production workflows Apply
Analyze the legal and ethical boundaries of AI-generated content including IP ownership, potential copyright infringement, client disclosure obligations, and company policy compliance Analyze
Create AI-generated music and voice-over assets using SUNO/Udio and Eleven Labs, verifying commercial licensing terms for client deliverables Create
Evaluate when AI-generated content is appropriate vs. when original photography, illustration, or stock imagery is required based on project context, client expectations, and legal exposure Evaluate
Apply AI 3D tools (Meshy, Tripo3D) to rapidly prototype 3D concepts for product visualization and social media content Apply

Levels: Remember · Understand · Apply · Analyze · Evaluate · Create — highest demands most original thinking.

Core Competencies

What You'll Master

AI Image Generation & Prompting

Crafting effective visual prompts across multiple AI platforms, controlling style/composition/mood, iterating toward useful concept directions, understanding platform-specific strengths.

AI Post-Processing & Integration

Treating AI output as raw material requiring significant human refinement; compositing, color-correcting, and brand-aligning AI imagery in Photoshop for production use.

AI Media Production

Using AI tools for motion (Runway), 3D (Meshy/Tripo3D), music (SUNO/Udio), and voice (Eleven Labs) in professional production contexts, understanding quality limitations and appropriate use cases.

AI Creative Ethics & Legal Compliance

Navigating IP ownership of AI-generated content, client disclosure requirements, company policy compliance, stock-vs-AI decisions, model release implications for AI-generated faces, and evolving regulatory landscape.

Portfolio Artifact

What You'll Build

AI-Augmented Creative Process Case Study — Student completes a full creative project (brand concept or campaign) documenting their AI usage at every stage: concept exploration (20+ AI-generated directions with prompt logs), selected directions refined manually, final deliverables with clear attribution of AI-assisted vs. human-created elements. Includes an ethical analysis: what was disclosed to the client, what IP considerations apply, and a policy recommendation for an agency's AI usage guidelines.

Tools You'll Use

Industry Tools, Not Toy Projects

Midjourney

AI image generation platform for concept exploration, visual direction development, and creative brainstorming.

DALL-E

OpenAI's image generation tool for creating visual concepts and exploring design directions.

Stable Diffusion

Open-source AI image generation with fine-grained control over style, composition, and output parameters.

Adobe Photoshop

Post-processing AI-generated imagery — compositing, color-correcting, and brand-aligning for production use.

Runway

AI video tools for generative effects, background removal, style transfer, and motion production.

Meshy / Tripo3D

AI 3D generation tools for rapid prototyping of product visualizations and social media content.

SUNO / Udio

AI music generation platforms for creating background tracks and audio assets for client projects.

Eleven Labs

AI voice generation for professional voice-over assets with commercial licensing options.

Adobe After Effects

Integration of AI-generated elements into motion graphics and animation workflows.