88% of organizations use AI in at least one business function. Wharton, HBS, and Booth all launched required AI curriculum in 2025. Get the same strategic skills — without the $200K price tag — and build with the tools, not just study them.
Every student completes the Foundations core plus domain-specific courses. You don't just learn business — you learn to amplify it with AI.
Product analytics tools, SQL for insights, dashboards, user segmentation.
Writing PRDs, user research, feature development lifecycle, prioritization.
Competitive analysis, market sizing, unit economics, executive presentations.
Onboarding optimization, activation metrics, retention, A/B testing.
Product audits, consulting pipeline, scoping engagements, reusable IP.
Customer discovery, MVP experiments, PMF signals, pivot decisions, investor materials.
Engineering↔sales↔design translation, sprint participation, stakeholder alignment.
Career paths, product intuition, managing without authority, OKR setting.
Consultants using AI complete tasks 25% faster at 40% higher quality. AI-proficient product managers average $193K. Every path includes AI fluency that MBA graduates don't have.
Define product strategy, coordinate engineering and design, ship features users love. Entry: $115K–$140K. Mid-career: $150K–$190K. Senior: $180K–$250K+. Total comp at big tech: $300K–$500K+.
Build your own company. AI tools have collapsed the cost — a 2-person team with AI can now operate like a team of 10. Seed-stage salary: $100K–$130K, then equity-driven.
Turn data into decisions. Entry: $65K–$80K. Mid-career: $80K–$110K. Senior: $110K–$140K+. Python/SQL skills add up to 30% salary premium.
Advise companies on strategy, operations, and growth. Entry: $90K–$120K. Mid-career (MBB): $190K–$200K. Senior: $250K+. AI fluency makes you the consultant who implements, not just recommends.
Not case studies. Real business artifacts that demonstrate strategic thinking and AI fluency.
Product analytics deep-dive with SQL queries and dashboard. Analyze a real product's data, build actionable dashboards, and present data-driven insights to stakeholders.
Full PRD with user research, requirements, and launch plan. Define a product from scratch through user research, write comprehensive requirements, and create a complete launch strategy.
Market analysis with competitive brief and strategic recommendation. Research a real market, analyze competitors, and present an executive-ready strategic recommendation.
Your capstone: found a real product company — customer discovery through first revenue. Real customers, real money, real lessons. This is the project you walk into interviews with.
For students who can commit full-time. Get career-ready as fast as your skills allow.
For people working while learning. Same depth, flexible scheduling.
Take the free AI-guided assessment. We'll confirm this major is right for you, build a personalized path, and honestly tell you if an MBA is the better choice.
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