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Major 04

AI + Content & Marketing Strategy

Replaces → Communications / Marketing

88% of marketers use AI tools daily. AI-fluent marketers command a 43–56% wage premium. Learn to drive campaigns with Jasper, Semrush AI, Klaviyo, and the full modern marketing stack — strategy first, tools second.

What You'll Learn

Two layers. One strategist who scales.

Every student completes the Foundations core plus domain-specific courses. You don't just learn marketing — you learn to amplify it with AI.

Foundations

Required — shared across all majors · 9 courses

Content Production at Scale with AI

Writing content with AI at volume, maintaining brand voices, quality tracking.

  • Writing content with AI at volume
  • Maintaining brand voice across AI-generated content
  • Quality tracking and editorial workflows
  • Content production systems and templates

SEO and Answer Engine Optimization

Keyword research, content briefs, on-page SEO, AEO, technical SEO.

  • Keyword research and content brief creation
  • On-page SEO and content optimization
  • Answer Engine Optimization (AEO) for AI search
  • Technical SEO fundamentals and site audits

Email Marketing and Marketing Automation

Email platforms, campaign strategy, list management, A/B testing.

  • Email platform setup and configuration
  • Campaign strategy and sequence design
  • List management and segmentation
  • A/B testing and performance optimization

Social Media Strategy and Management

Scheduling tools, platform-specific strategy, content calendars, analytics.

  • Scheduling tools and publishing workflows
  • Platform-specific strategy (LinkedIn, Instagram, TikTok, X)
  • Content calendars and editorial planning
  • Social analytics and community management

CMS Publishing and Web Content Management

WordPress, Webflow, HubSpot CMS, landing pages, publishing workflows.

  • WordPress and Webflow site management
  • HubSpot CMS and marketing hub integration
  • Landing page design and optimization
  • Publishing workflows and content governance

Marketing Analytics and ROI Reporting

GA4, client reporting, ROI calculation, UTM tracking.

  • GA4 setup, events, and conversion tracking
  • Client reporting and dashboard creation
  • ROI calculation and attribution modeling
  • UTM tracking and campaign measurement

Marketing Strategy and Client Advisory

Content audits, strategy development, client pitches, startup marketing.

  • Content audits and competitive analysis
  • Strategy development and positioning
  • Client pitches and proposal writing
  • Startup marketing and growth strategy

Professional Practice in Content Marketing

Editorial calendar management, brand voice, creative direction, trends.

  • Editorial calendar management at scale
  • Brand voice development and governance
  • Creative direction and team leadership
  • Industry trends and continuous learning
Career Paths

Where this major takes you.

65% of marketing leaders are expanding headcount in H1 2026. AI is making one-person marketing teams as productive as small agencies. The people who combine strategy and AI tools are the most valuable in the market.

Content Strategist

Plan and execute content across channels — blog, social, email, video. Entry: $55K–$72K. Mid-career: $75K–$105K. Senior: $110K–$165K. AI Content Strategist titles: $125K–$177K.

AI Uni edge You learn strategy and analytics alongside Jasper, Surfer SEO, and AEO. Most content creators learn tools but not business — you learn both.

Digital Marketing Manager

Run campaigns across paid, organic, email, and social. Entry: $52K–$67K. Mid-career: $95K–$145K. Senior: $145K–$200K+. AI Marketing Strategist average: $148K.

AI Uni edge You arrive knowing Google Performance Max, Meta Advantage+, Klaviyo AI, and GA4 analytics — producing at 10x the speed of peers trained on pre-AI marketing programs.

Creative Director

Lead creative vision across brands and campaigns. Entry: $65K–$90K. Mid-career: $95K–$130K. Senior: $130K–$200K+. Direct both human creatives and AI tools.

AI Uni edge You understand AI creative tools deeply enough to direct them — Jasper for copy, Canva AI for design, Synthesia for video — not just delegate to people who use them.

SEO / AEO Specialist

Optimize content for search — both traditional and AI-generated answers. Entry: $45K–$65K. Mid-career: $65K–$90K. Senior: $90K–$147K. AEO specialization commands growing premiums.

AI Uni edge You learn AEO (Answer Engine Optimization) for ChatGPT, Perplexity, and Google AI Overviews — the fastest-moving area in marketing that virtually no other program teaches.
Portfolio Projects

What you'll build.

A strategy portfolio that demonstrates both marketing expertise and AI fluency — the combination employers are paying a 43–56% premium for.

Project 01

Multi-Channel Content Strategy

Multi-channel content strategy with AI-produced content samples. Develop a comprehensive content plan across channels and produce sample content demonstrating AI-augmented quality at scale.

Project 02

SEO Audit & Content Optimization

SEO audit and content optimization plan with keyword research. Conduct a comprehensive audit, identify opportunities, and deliver an actionable optimization roadmap with prioritized content briefs.

Project 03

Email Marketing Campaign

Email marketing campaign: strategy, execution, and analytics report. Design, build, and send a real email campaign, then analyze results and present performance insights.

Capstone

End-to-End Marketing Engagement

Your capstone: end-to-end marketing engagement for a real client. Strategy, execution, measurement, and reporting — proof that you can run a complete marketing operation.

Your Pace

The curriculum adapts to you.

Intensive

~6 months · Full-time

For students who can commit full-time. Get career-ready as fast as your skills allow.

Months 1–2 Foundations + Content Production at Scale
Months 3–5 SEO + Email Marketing + Social Media Strategy
Months 6–8 CMS + Analytics + Marketing Strategy
Months 9–12 Professional Practice + Capstone

Steady

~12–24 months · Part-time

For people working while learning. Same depth, flexible scheduling.

Months 1–4 Foundations + Content Production at Scale
Months 5–10 SEO + Email Marketing + Social Media Strategy
Months 11–16 CMS + Analytics + Marketing Strategy
Months 17–24 Professional Practice + Capstone
Honest Filtering

Is this major right for you?

This is for you if

  • You want to build brands, plan campaigns, or lead content strategy
  • You see AI as a force multiplier for marketing and content creation
  • You want to be the strategist behind creative campaigns, not the production artist
  • You think analytically about creative work — audience, metrics, conversion
  • You want practical skills that lead directly to marketing or content careers ($55K–$200K+)

This is NOT for you if

  • You want to produce visual design, video, 3D, or music → Major 07: AI + Creative Production & Design
  • You want a fine arts MFA or gallery/museum career
  • You believe AI-generated content is fundamentally unethical
  • You're pursuing a career that requires a specific accredited degree
  • You want the traditional university creative arts community experience

Ready to start strategizing?

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