Integrates all content marketing competencies into an extended capstone practice that simulates professional work across agency, freelance, and startup contexts. Students manage editorial calendars across multiple clients, develop and maintain brand voice systems at scale, handle creative direction for multi-channel campaigns, build and manage content teams, and navigate industry trends and platform changes.
Levels: Remember · Understand · Apply · Analyze · Evaluate · Create — highest demands most original thinking.
Simultaneous editorial calendar management, context-switching between brand voices, deadline management across accounts, capacity planning.
Long-term voice development and evolution, prompt template maintenance, style guide updates, voice consistency auditing across team output.
Multi-channel narrative alignment, content brief development for distributed teams, quality gate enforcement, campaign retrospectives.
Freelance writer recruitment and onboarding, quality calibration sessions, feedback systems, scaling production beyond individual capacity, managing remote creative teams.
Case study creation with anonymized metrics, portfolio curation, personal brand content strategy, specialization selection, career ladder mapping.
Content Marketing Professional Capstone — Student completes a comprehensive capstone combining three deliverables: (1) a multi-client content sprint producing 20+ pieces across 3 brands with editorial calendar management documentation and quality metrics, (2) a campaign case study documenting a multi-channel campaign from strategy through execution and performance analysis, and (3) a professional development package including a curated portfolio with 3 case studies, a personal content strategy for career visibility, and a 2-year career development plan mapping the path from their current level to their target role.
Editorial calendar and project management platforms for multi-client content operations.
AI assistant for content production, analysis, strategy drafting, and campaign planning.
Collaboration suite for content drafting, reporting, and team communication.
Social media scheduling and analytics for multi-client social content management.
Email marketing and automation platforms for campaign execution and performance tracking.
Content management systems for publishing blog content and web pages across client sites.
SEO platforms for content strategy development and organic performance measurement.
Web analytics for measuring content performance, conversion tracking, and ROI reporting.
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